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Texas State University Bobcat Club

“Not only does BidPal provide a good customer experience, but the data on the backend helps us continuously improve and get in front of new prospects.”

 

– Joshua Whittenburg, Assistant Athletic Director

The Bobcat Club is the principal fundraising arm of the Intercollegiate Athletics Department at Texas State University, located in San Marcos, TX. Through funds raised by the Bobcat Club, talented Texas State student-athletes receive a top-tier education while pursuing their goals both on and off the field of competition. In addition to scholarship support, the department also raises money for facility upgrades and other projects that benefit student-athletes.

The Bobcat Bonanza, held every spring at Texas State’s Bobcat Stadium, is the principal fundraising event for the department. Originally an auction only event, the Bobcat Bonanza has grown to include cocktails, dinner, entertainment, and live and silent auctions for supporters from across Texas.

About 5 years ago, event organizers decided the Bonanza had outgrown its paper-based system of tracking silent auction bids. They researched their options and selected BidPal’s mobile bidding software.

Today, the Bobcat Club also relies on BidPal software to power the event’s online Giving Center, where supporters can purchase tickets, bid on and buy silent auction items, and sign up for sponsorship opportunities and corporate partnerships. The night of the event, BidPal is used for easy registration and check out, to send guests text messages, and even to interface with the stadium’s scoreboard to provide updated information on silent auction items.

Clip boards and loose leaf paper are not conducive to raising a lot of money,” said Joshua Whittenburg, Assistant Athletic Director for Texas State University. “BidPal’s mobile bidding software and event management capabilities have played a large role in the event’s current success.”

After switching to BidPal, event organizers decided the Bobcat Bonanza had outgrown its space. The event was expanded from the stadium’s club and suite levels to the actual football field. The university lays sub flooring on the field and erects an entertainment stage and tents, giving guests the once-in-a-lifetime experience of having dinner and drinks on the field of Bobcat Stadium.

In 2016, the event raised approximately $500,000 and hosted 750 supporters, a significant increase over previous years. In 2009, the event had 200 attendees and raised just $20,000.

Our supporters comment about how user-friendly the BidPal software is, so I know it is helping us to get more and higher bids,” said Whittenburg. In fact, the number of bids for auction items has increased by 84% since 2013.

After the event, Whittenburg and his team use BidPal’s analytics to gather insight into which items performed well, and which auction categories they should spend more time on next year.

BidPal has become a lead generation tool for us. We now know who all our guests are and what they bid on,” said Whittenburg. “We can pinpoint supporters who bid on high-priced items and make sure we get in front of them to make an appeal.”

Texas State University Bobcat Club

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Texas State University Bobcat Club

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